Maryland’s largest water utility will spend $850,000 to “rebrand” itself from WSSC — the common name for Washington Suburban Sanitary Commission — to WSSC Water, utility officials said Wednesday.
The new name will better promote its mission of providing safe water, they said.
WSSC spent $360,000 on consultants who led focus groups with employees and the public to develop the utility’s “brand story,” which also includes a new logo and motto, General Manager Carla A. Reid said at a meeting of the WSSC’s board of commissioners.
On Wednesday, the commissioners, who are appointed by leaders in Montgomery and Prince George’s counties, unanimously approved an additional $491,400 to replace the name, logo and motto on vehicles, buildings, signs, hard hats, safety vests, business cards and employee IDs. The money will be spent over three years.
Click here to read the rest of the article written by Katherine Shaver over at the Washington Post