Horseshoe Casino Baltimore announced a multi-year marketing deal with the Baltimore Ravens on Friday that will allow the casino to use team trademarks and logos and is expected help it take advantage of its proximity to M&T Bank Stadium.
It’s the second-ever partnership between an NFL team and a casino, and more are likely on the way in the wake of the NFL’s decision in September to allow its teams to enter such casino marketing agreements.
The Dallas Cowboys became the first NFL team to take on a casino as a corporate sponsor, announcing a partnership early last month with WinStar World Casino.
Under the Ravens’ deal, the Horseshoe complex just blocks from M&T Stadium on Russell Street, a popular game day destination, becomes an official casino of the team. The Ravens also are exploring similar sponsorships with other casinos, said Kevin Rochlitz, the team’s senior vice president of corporate sales and business development. Horseshoe and the Ravens did not disclose financial terms of the confidential agreement.
Click here to read the rest of the article written by Lorraine Mirabella over at the Baltimore Sun