Don Peebles, a national real estate developer who began his career in D.C. in the 1980s, has seen the nation’s capital go through several distinct waves of hospitality development. The latest iteration, Peebles said, is the introduction of luxury brands typically associated with larger cities like New York or Los Angeles.
“The next wave to D.C. is the high-end, luxury, lifestyle hotels that have the capability of competing for a much broader demographic.
Business leaders and political leaders will find the luxury lifestyle hotels attractive,” said Peebles, a keynote speaker at the Bisnow Lodging Investment Series East full-day conference Oct. 23. “It’s the contemporary version of the Hay-Adams.” Peebles plans to break ground this fall on one of those new luxury hotels, the SLS Hotel at 901 Fifth St. NW. The 176-room hotel will be the first project featuring the high-end SLS brand in D.C.
The luxury brand coming to Mount Vernon Triangle, plus several other high-end hotels coming to areas like the Southwest Waterfront and Union Market, marks a new era of the D.C. hospitality market that Peebles said would have been hard to imagine when he started in the business over three decades ago.
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